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Household electrical appliance industry: inventory pressure lower expectations market buoyancy

Profit fell back better than expected, terminal sales growth is expected to be well. Last week, home appliance plate fell 4.8%, relative valuations of csi 300 dropped 1.6%. Published by the national bureau of statistics data of market brought the big influence.

According to the census bureau data, 1-February, cyclone range hoods the national scale industrial enterprise profits more than 5.2% year-on-year drop, including electrical machinery and equipment manufacturing fell by 3.4% (in 2011, electrical machinery and equipment data in the manufacturing industry, household electric appliances manufacturing industry accounts for more than 22% of income and profit before tax than 18% of). In fact, market in February to a household electrical appliance industry the pressure has been fully expected, slim hood the current data showed that the rise of amplitude and even better than expected. The current focus of concern should be home appliance industry is when thaw. Online data from the industry to see, because manufacturers adjustment strategy, air conditioners and washing machines inventory pressure has been reduced, but the stock still at high pressure. Combined with the research of the channel, the author thinks that by the end of the first quarter in the second quarter of the early growth of terminal sales well gradually.

Stocks recommended: gree electric appliances, Qingdao haier, gas cooker hood hisense electrical appliances, the electrical appliances.

Risk tip: macro prosperity downside, real estate policy further tightening, the raw material prices have risen sharply, overseas demand significantly reduced.
 

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